Over a 35-year career, K-Line founder and principal Caroline Rustigian has helped brands, start-ups, and organizations find their story and share it with audiences and communities who connect with it. Her work spans music, film, entertainment, lifestyle, and the nonprofit world, with a special focus on purpose-driven clients. She builds visibility, sparks conversation, and puts clients where attention and opportunity meet, using a tailored mix of media relations, digital marketing, brand activations, creator partnerships, podcast placement, and AI-powered content strategy.
When you work with K-Line, Caroline is your main contact from the first conversation through every campaign. You get her experience, her deep relationships, her strategic counsel, and the ability to pivot when a campaign needs adjusting.
Caroline was working with YouTube when it was brand new. She navigated social media's rise. She's fluent in today's AI tools. When something new emerges, she's not learning it for the first time she's matching it against decades of knowing what works versus what's hype.
Most agencies solve the problem the client describes. K-Line solves the one they haven't fully articulated yet. That comes from having worked with enough brands to know what a successful outcome actually looks like and what's going to get you there.
When Caroline reaches out to a journalist, editor, producer, or cultural tastemaker, they pick up because they know her. She's spent thirty years building relationships with influential people across arts and entertainment, media, lifestyle, and conservation.
Caroline is fluent in today's platforms, from email systems and fundraising tools to social channels and content distribution. She matches the right tools to each client's strengths for impactful campaigns.
Every engagement begins with listening. From there, Caroline builds the strategy, shapes the narrative, and delivers coverage that grows awareness and supports the client's overall objectives. When a project calls for more, she brings in a custom team of trusted specialists.
K-Line creates a personalized strategy and scope of work for you, taking into consideration your current level of brand awareness, past initiatives (if any), and your desired outcomes for the future.
Her team specializes in developing content that is not only relevant and compelling for your brand, but also aligns seamlessly with the campaign message and objectives.
Together, we'll set clear goals for your campaign, track its performance, and fine-tune along the way to keep it on course.
A full strategic partnership or a defined project with a clear beginning and end.
A full-service strategic partnership that can include brand positioning, media relations, content strategy, event marketing, partnership development, and ongoing counsel.
For defined campaigns, events, launches, and brand repositioning, we work with a clear scope of work. Each proposal is custom-built around your timeline and deliverables.
Multi-year engagements, icon campaigns, and social-cause work each one built on solid client relationships.
What it's been like working with us, in their words.
As our PR consultant at Capitol Records, K-Line got some of the most important coverage for the band Radiohead that I've seen in my career. Her press defined a moment in time that shifted the way the music industry viewed streaming music online.
Caroline Rustigian has consulted with some of the biggest names in showbiz from Cher to Richard Branson and the small, purpose-driven teams in between.
Caroline Rustigian is the founder and principal of K-Line Media Group. She has worked with lifestyle, arts and entertainment, technology, tourism, and nonprofit brands, building high-impact campaigns, shaping stories aligned with each client's mission, and cultivating the lasting media relationships that drive visibility and results.
Caroline spent five and a half years as a radio host before launching The Connected Caroline Show, a podcast featuring social entrepreneurs and brand leaders. Past guests include New York Times best-selling author and neuroscientist Daniel Levitin, documentary filmmaker Ondi Timoner, and celebrity beauty expert Damone Roberts. She is a regular speaker and moderator at industry conferences and served as an advisor to SXSW for 10 years. Her news-release writing has also been recognized in The Complete Guide to Nonprofit Management.
"They were fantastic to work with, highly connected, and very effective."
Bob Hoban · President & Founder, Hoban Group
