Public Relations Services For Purpose-Driven Brands Of all Sizes
Helping businesses from early startups to established brands thrive with public relations, events production, marketing & more
Full-service PR solutions for Your
Brand or Company
Media relations are just one element of modern public relations. To reach the right people, you need a full-service approach to PR that incorporates marketing, event production, brand strategy, events production, social media, and more.
From lifestyle, entertainment and technology, to tourism, social cause, and non-profit spaces – we work across a wide range of industries helping businesses make healthy profits by doing what they love most.
Our Media Relations Process
Through our comprehensive media relations process, we help you to build positive relationships with journalists, publications, and other media outlets.
STEP 1
Strategic Overview
The first thing we do is look at your brand's current impact in the marketplace and create a fresh strategy for where you actually want to be.
STEP 2
Media Research
We will research a wide range of earned and paid media outlets, journalists and social media to see which ones are a good fit to promote your brand.
STEP 3
Content Creation
Now it's time for us to unleash our creativity and develop a captivating media kit and digital assets package that will truly engage and create interest for next steps.
STEP 6
Quarterly Assessment
Your quarterly assessment is used to measure and refine your campaign traction based on performance results and media response.
STEP 5
Monthly Status Reports
Your monthly status report will center on the advancement of your campaign and, if required, propose suggestions for altering the existing approach.
STEP 4
Execution Of PR Plan
Next, we’ll begin releasing your content into the media as per the timeline approved during the planning stage.
STEP 1
Strategic Overview
The first thing we do is look at your brand's current impact in the marketplace and create a fresh strategy for where you actually want to be.
STEP 2
Media Research
We will research a wide range of earned and paid media outlets, journalists and social media to see which ones are a good fit to promote your brand.
STEP 4
Execution Of PR Plan
Next, we’ll begin releasing your content into the media as per the timeline approved during the planning stage.
STEP 3
Content Creation
Now it's time for us to unleash our creativity and develop a captivating media kit and digital assets package that will truly engage and create interest for next steps.
STEP 5
Monthly Status Reports
Your monthly status report will center on the advancement of your campaign and, if required, propose suggestions for altering the existing approach.
STEP 6
Quarterly Assessment
Your quarterly assessment is used to measure and refine your campaign traction based on performance results and media response.
Explore Our Popular PR Services
Whether you’re an early start-up looking to make a name for yourself, or an established business seeking to boost your brand – you’ll find the service that can help you succeed at K-Line Media Group.
From effective one-time solutions to ongoing consultations, discover our full list of services below.
Ongoing PR Custom Consulting
Starting at $7,500/month (minimum 6 months)
Need a more white-glove service? Have extensive PR needs?
Get all-access to our talented team and one-on-one support from Caroline.
Six-Month Laser Coaching - $5000
Develop a brand position and PR strategy
When you sign up for the laser coaching program, you’ll benefit from six months of unlimited coaching calls with Caroline. Each call will last around 15 minutes, with Caroline guiding you through your PR challenges.
During each call, you’ll explore what areas of your business’s PR to focus on improving before your next call. This helps you to make faster progress in your PR plan, taking actionable steps day-by-day to achieve your goals.
Our six-month laser coaching service is perfect for established companies feeling frustrated with their current PR efforts.
1 Hour PR Mapping Session - $500
Get instant clarity and a way forward
This is a one-hour, one-on-one consultation with Caroline. She’ll diagnose your current strategy’s pain points and decide your PR needs for the future.
Caroline will focus on several key elements, like checking if your brand is consistent across all channels and if you’re targeting the right audience. She’ll then carefully explain the steps you need to take to drive results and boost your brand awareness.
This service is the ultimate one-time solution for start-ups, consumer goods, digital education programs, established companies, and thought leaders.
Discover our frequently asked questions
PR refers to managing how others feel about your brand or company. It’s a way for you to communicate with the public and media to shape a positive brand image.
PR gives you control over your messaging. It is an indirect way of promoting, marketing, and telling stories about what you do. Compared to advertising, PR is more strategic and can help you create credible publicity at a lesser cost.
A media opportunity is when a media contact shows interest in your product or story and wants to use your brand for a TV, print, or radio spot.
However, in the digital age, a media opportunity can include coverage from influencers, websites, and social media platforms.
We have close relationships with local, national, regional and international media outlets – all of which can give you the publicity you need to succeed.
Our contacts include print, TV, radio, social media influencers, web-based publications, and digital magazines.
Yes! Helping craft your message is integral to what we do at K-Line Media Group. We get to know your business inside and out to uncover the most compelling story we can tell about your brand.
From there, we tailor all communications to focus on this message and ensure that all media coverage supports it.
With PR, we can create a compelling and memorable story that ties back to your brand and core values.
At K-Line Media, we earn your publicity, making your business more credible. It is also more cost-effective, which leads to a better ROI for your business.
If any portion of the payment is not made within the first 10 days of the agreement date, a late fee of 10% of your monthly invoice will be assessed.
An additional 10% of the original amount for each additional month following will accrue in fees.
The terms of our refund policy state that our clients are responsible for full payment of fees for the entire Agreement, whether or not they complete the term
This means no refunds will be issued for fees paid.
In addition to our PR programs, we also offer the following services:
- Research
- Strategic Plan & Message
- Development
- Brand Awareness
- Campaigns
- Editorial Pitching, PR to Support Retailers
- Trade Show Support
- Social Media & Influencer
- Marketing
- Content Marketing
- Management
- Press Page Management
- Social Listening
- Media Relations
- Product Reviews & Round Ups
- Leadership Interviews
- Press Releases
- Experiential
- Brand Influencer & Brand Ambassador Programs
To carry out strategic planning, we begin with a deep dive into what your business does. This helps us understand your brand’s value, what solution it addresses, and why it’s relevant to your target audience.
We use this to craft a centralized message that will be the primary basis of all your communications and campaigns.
We give you a brand survey to respond to in as much detail as possible. Using the survey, we customize a plan and set KPIs based on your budget and goals.
When you work with K-Line Media Group, we identify how your product or service solves a real problem. This allows us to highlight its relevance and value to customers and, in turn, helps gain media attention.
Ready to transform
your PR strategy and see results?
Ready to transform your PR strategy and see results?
