Creative marketing strategies, storytelling, and proven media results — built on the relationships that come with a long career.
Founder and principal of K-Line Media Group.
Bringing strategic judgment, deep relationships, and proven results to every client engagement.
Choosing clients she believed in over clients who simply had budget and the work that came of it.
K-Line grew out of a simple conviction: the best work happens when you genuinely care about the client's mission. The practice is deliberately selective — built around clients worth believing in.
That focus has led to work with established brands like Estée Lauder, Clinique, Hermès, Gap.com, Capitol, Warner, and Virgin Records, LA Tourism, and Visit Newport Beach, alongside purpose-driven organizations like Ecoflix, Coast Film & Music Festival, Angels Among Us Foundation, and Newport Harbor Underwater Cleanup.
Caroline also practices what she recommends. After five and a half years hosting a live radio show on KX FM, she launched her own podcast, The Connected Caroline Show, an early move into owned media as a powerful tool for brand-building.
The work she's most proud of isn't the biggest client names. It's the brands she helped build from scratch. A multi-day film festival that became a sold-out Laguna Beach cultural institution. A conservation campaign that connected corporate partners with wildlife advocates around a shared cause. An environmental streaming platform that broke through a saturated market by telling a story that matters.
I've worked with remarkable people building remarkable brands. The ones who build/launch something lasting are genuinely clear about why they exist, and they find a strategic partner willing to fight for that story as hard as they do. That's what I'm here for.
Everyone has the same tools now. What makes the difference is the relationships, the instincts, and knowing exactly who to tap for each client.
AI is a great help with drafting, automating, and analyzing data. The real difference comes from knowing what your brand truly needs, sometimes before you've put it into words. Caroline selects the right platforms for your goals, builds relationships that turn contacts into true advocates, and knows what will genuinely connect with people.
Where the work has shown up, who Caroline knows, and how she got here.
Featured in The Complete Guide to Nonprofit Management for communications and marketing expertise.
35+ years of relationships with journalists, editors, producers, and cultural gatekeepers across entertainment, non-profits, conservation, and media.
Client work spanning entertainment, non-profit, conservation, environmental advocacy, and social enterprise.
Early adopter and strategic advisor on owned media, content marketing, and audience-building over 8 years of live radio and podcasting.
Laguna Beach, California.
Caroline sits down with social entrepreneurs, brand leaders, and culture-makers who are reshaping their industries.
Honest exchanges about strategy, story, and the road between vision and traction.
