Clients · K-Line Media Group

Multi-year event

Festival · Event PR Strategy · Publicity

Coast Film & Music Festival

Launching a festival at the intersection of film, music, and the outdoors.

The Work

As agency of record, K-Line launched the Coast Film & Music Festival in 2019, and has guided its PR ever since — building the event's positioning and media materials from scratch, then evolving a fresh central theme each year around the #getoutside and #protecttoenjoy message.

The Reach

The work spans film, music, outdoor, and environmental media, corporate partnerships tied to conservation, and campaigns that have put the festival in front of millions, helping grow it into a sold-out Laguna Beach institution.

#getoutside #protecttoenjoy Millions reached

Multi-year client

Music · Legacy · Earned Media

Jim Marshall Photography

From Cologne to the Grammys carrying the Marshall legacy forward.

The Work

As the legendary photographer's longtime personal publicist, Caroline was entrusted by his estate to help promote — a coffee-table collection of his iconic 1960s images alongside never-before-seen work. K-Line produced a custom book trailer for the launch and led PR across a multi-country rollout — Photokina in Cologne, Germany, then London, UK, press for domestic gallery events with partners including Leica, and a comprehensive regional media campaign around Marshall's posthumous Grammy Trustee Award.

The Result

The result was broad coverage across music and photography audiences, further cementing his legacy in the field.

Trusted personal publicist to the Jim Marshall Photography estate produced book support video sizzle reels, the book trailer, and a sizzle reel for author Joel Selvin. Amelia Davis · Estate Owner, Jim Marshall Photography LLC

Brands worked in conjunction with Jim Marshall

Leica Camera Global Jack Daniel's The Grammy Awards

18 For The Elephants — Angels Among Us Foundation

Conservation

Conservation · Cause Marketing

Angels Among Us Foundation

Building a fundraising campaign that brought partners and advocates together.

The Work

K-Line led marketing and communications for the foundation's signature fundraising event, building the campaign from the ground up — sponsorship strategy, partner toolkits, fundraising copy, and brand partnerships that brought corporate partners and wildlife advocates together around a cause that matters.

18 For The Elephants Sponsorship strategy Cause marketing